Got Pitch? Are you promoting your business, your start-up, your campaign for president?  Please hear this: Your pitch will not get better until you smash it to bits and start over. Not grumpiness, not exaggeration. This is what I've seen and proven over years of coaching.

The scoop: We humans get into ruts. Lazy habits that feel safe and comfy. In the 5 seconds walking to the front of the meeting your brain becomes a comfort-seeking machine. Safe takes over. Safe start-ups die. Big scary ideas win.

You could verify all that right here in Thinking Fast and Slow, the book by Daniel Kahneman. But that's 500+ pages. So shorter: 500+ pages prove exhaustively that humans don't like to think hard, resulting in stupid mental shortcuts. Shortcuts map to the logical gaps in your pitch, the failure to tell the point of the story, the missing transitions that live listeners by the side of the road. BIG Bummer 'cause good pitches take hard thinking.

Solution: Practicing with others helps because what the brain hates even more than thinking hard is disapproval. More about this later. Meantime here are some warning signs That your pitch is stuck in the lazy brain rut:

1. Do listeners edge away, get restless or go blank?
2. Do listeners argue with you about what you just said?
3. Do listeners give phony praise and change the subject?

Prescription: Go to a live pitch event. Get to the front of the room. Deliver two minutes and ask for honest feedback. Have a friend take notes. You might be too distracted. OR, if you're lucky enough to live in San Francisco, come to my workshop on 12 May 2015 in San Francisco. Right HERE. At this event you'll get actual creative energy and skill devoted to leading out of ruts and onto the success highway. Are you willing to say yes to better?


You'll get a complete reset out of lazy brain rut mode and into re-building mode. So just pitch it! And the event is free.

In the end, pitching is like every other start-up activity. It's better to fail fast, fail often, and keep a tight loop between the product and the market. Pitching is your first product. Come learn how to build the pieces to make the message that puts you in the game. Innovation only matters if it excites. And be willing to think slow