Why your pitch isn’t getting better

          Got Pitch? Are you promoting your business, your start-up, your campaign for president?  Please hear this: Your pitch will not get better until you smash it to bits and start over. Not grumpiness, not exaggeration. This is what I've seen and proven over years of coaching.

          Pitch Build: What the brain hates more than thinking is disapproval. Use that!

          Click to Tweet

          The scoop: We humans get into ruts. Lazy habits that feel safe and comfy. In the 5 seconds walking to the front of the meeting your brain becomes a comfort-seeking machine. Safe takes over. Safe start-ups die. Big scary ideas win.

          You could verify all that right here in Thinking Fast and Slow, the book by Daniel Kahneman. But that's 500+ pages. So shorter: 500+ pages prove exhaustively that humans don't like to think hard, resulting in stupid mental shortcuts. Shortcuts map to the logical gaps in your pitch, the failure to tell the point of the story, the missing transitions that live listeners by the side of the road. BIG Bummer 'cause good pitches take hard thinking.

          Solution: Practicing with others helps because what the brain hates even more than thinking hard is disapproval. More about this later. Meantime here are some warning signs That your pitch is stuck in the lazy brain rut:

          1. Do listeners edge away, get restless or go blank?
          2. Do listeners argue with you about what you just said?
          3. Do listeners give phony praise and change the subject?
          4. Prescription: Go to a live pitch event. Get to the front of the room. Deliver two minutes and ask for honest feedback. Have a friend take notes. You might be too distracted. OR, if you're lucky enough to live in San Francisco, come to my workshop on 12 May 2015 in San Francisco. Right HERE. At this event you'll get actual creative energy and skill devoted to leading out of ruts and onto the success highway. Are you willing to say yes to better?

            You'll get a complete reset out of lazy brain rut mode and into re-building mode. So just pitch it! And the event is free.

            In the end, pitching is like every other start-up activity. It's better to fail fast, fail often, and keep a tight loop between the product and the market. Pitching is your first product. Come learn how to build the pieces to make the message that puts you in the game. Innovation only matters if it excites. And be willing to think slow

The Power of Video and why you should start doing it before you “need it”

Pitching is done live…usually. But what about the pitching done when you send out your “deck”? When others repeat what you said? When they share your contact info?  All these events still matter a lot. That’s why we strive to make the pitch strong, memorable, and especially repeatable. yet it’s still likely to get distorted and weakened when repeated.

That’s where video comes in. With a sharable “pitch” video you can guarantee that important people will get a crisp, clear, and impactful introduction to your project, it’s promise, it’s needs and it’s next steps.

So start making video and getting comfortable in the medium. The time constraints and the one way nature of video “force” you to refine and delivery your message with discipline. That’s extremely valuable. Oh, and don’t share crappy video. If you can afford it, engage a pro!

That’s what I did in my project with C Sharp Video Productions.  Check out their Primal Pitch feature page here. AND, if you want experience and professional assurance that your video will rock, you know who to call!

VIDEO: A Good Pitch is Fuel

Pitch Coaching for 7 Teams at the K-TECH conference in Santa Clara

K-TECH is the Korean tech signature yearly conference in Silicon Valley. And of the 25 Start up teams there was only one pitch winner,

InsLab-K-TECH-2014Intuitive Software Lab, or Ins Lab. Coached and rehearsed by The Primal Pitch!






Sadly, of course, my other 6 teams could not also win :*)
FiveThirty  Hub&Spoke  NewsStock  DIVII  Goorm, Inc.    TriCubics

Contratulations to all teams who worked diligently to accelerate their pitch power!

Free Pitch Worshop: Hacking the Pitch 26 August in San Jose

Signup HERE: Hacking the Pitch Event, 26 August, 2014 at Hanhai (stories and more) Hack your pitch with persuasive stories, and big-picture descriptions that capture the value. Thanks to all the attendees for your contributions to this workshop. You can download the PowerPoint slide deck HERE:  Hacking The Pitch – Roy Terry  

8 Great Primal Pitch Tips on DrLorraine.net

Thanks to Dr Lorraine for featuring my best quick tips in her article! Great Pitch Tips Featured on DrLorraine.net Check out the vintage pitch by Steve Jobs.

Slides for Pitching Explained: Structure and Practice, 13 May 2014

Here is the slide deck from Tuesday, 13 May 2014 at Hanhai Investment.  Thanks for attending and please join my email list to be advised of future events and offers. Regards, Roy Terry